Two rights in every song
Most songs carry two separate rights. One covers the recording, the specific sound that was captured. The other covers the composition: the melody and lyrics underneath it.
Different people can own each. An independent artist might own both. A signed artist's label often owns the recording and a publisher the composition. Using a song can mean getting permission for both.
Why written approval matters
Permission that is only spoken is hard to prove. A written approval that names the song, where it will appear and when protects the brand and the artist.
At a minimum it should say: which track, which uses (for example a social video or a paid ad), where it will run, for how long and any limits.
What to put in the agreement
Name the work and who is giving permission. Describe the use, the territory, the dates and the fee. Say who can approve changes and what happens if the plan changes.
If more than one person has rights, record that each has agreed. A short checklist before you publish saves a lot of trouble afterward.
Where a marketplace fits
A marketplace is a go-between. It does not own the music or take any rights in it. It helps the brand and the artist find each other, agree terms, collect approvals in one place and keep payment safe.
The artist stays in control, and each use needs their approval.
A note on legal advice
This guide is general information, not legal advice. For a large campaign or a famous catalog, talk to a music lawyer before you publish.
Common questions
What is the difference between master and publishing rights?
The master is the specific recording. Publishing covers the underlying song: melody and lyrics. Different people can own each.
Can a brand use a song in a social post without permission?
Not safely. Permission is generally needed from whoever holds the rights, and it is best to get it in writing before publishing.
Does a marketplace own the music?
It should not. A good marketplace connects the parties and records approvals while the artist keeps ownership.